Search Engine Optimization has become big business on the Internet and for good reason.
Everyone wants their website to be
ranked first with the engines.
There are thousands of unscrupulous SEO companies that prey on your desires and make
bold promises guaranteeing top rankings for a large up-front payment. Don’t be fooled
by these SEO vultures, there is no magic pill.
Go with the guys in the white hats.
FirstLink doesn't offer you a magic solution. We never make empty promises just
to get you into an SEO contract. We offer a well-designed, methodical approach to
crafting and executing your search engine marketing strategy. We use white-hat methods
to steadily improve your visibility while not endangering your company's good
reputation with the major search engines.
FirstLink will guide you through a practical process we have developed for creating
your Search Engine Marketing strategy. Effective SEO is a long-term process and it's important
to take a deliberate and calculated approach to developing and executing the plan. FirstLink
will guide you through the following steps for optimizing your website:
- Research → The first step in any SEO strategy is research:
Researching how the site is currently performing against various search terms, studying
competitors and their sites’ rankings, analyzing the popularity of search terms related
to the customer’s industry, and determining areas for improvement and optimum angles
for attack.
- Identify Search Terms → Once enough research has been completed,
patterns will emerge and your optimum search terms will begin reveal themselves. When we
are done identifying the search terms you should be targeting, we will have established
a weighted list of keywords and search terms we will employ for the rest of the steps.
- Web Design → Once the prioritized search term list has been
established, we will use that list to construct/update your website integrating our
best practices methodology with the search terms in the list. We will continue to
craft the website’s code, peppering search terms and analyzing results, until we
are satisfied with the keyword saturation reports and the performance of the website..
- Content Development → After the site has been properly coded
and tested, the text content must be massaged to include our search terms in the proper
saturation. FirstLink will assist you in creating this content and insuring that while
the site is being further fleshed out that we have quality original content and
our established search terms are well represented.
- Link Building → Once we have crafted the site and its
content to our satisfaction and are starting to see traction and improvement in search
engine rankings, we begin the process of link building. Link building can be performed
through numerous methods including social media, blogs, directories, link exchange,
and others. As your site’s connection to rest of the Internet improves, so will your rank.
- Tracking & Analysis → As stated previously, SEO is an
ongoing process and must be continually refreshed and adjusted to keep pace with the
Internet itself. We will set up full statistics and user behavior tracking on your
website so that we can see how our work is progressing and where any improvements
can be made. We will help you interpret this data and make recommendations for
future improvements.
- Rinse & Repeat → A single stage of SEO improvements
can take up to 3 months. It takes time because the search engines can take a while
to reflect the changes made to your site and even more time to reflect adjustments
made after the initial round of improvements. This process must be repeated numerous
times until your site's visibility has improved to your satisfaction.
If you would like more information on our SEO methods or would like to discuss
what we can do to improve your website's visibility, please call us at 303.691.8200
or fill out our contact form.
